The classic format for infomercials has two parts. First, the problem. Followed by the wonder product that solves it.
But before we get the price, there’s part two. Where they throw in something that makes the wonder product even more betterful.
With the same lead-in every time, so we don’t miss it.
Last Sunday’s Gospel is all about John the Baptist. Unlike infomercials, nobody had to hype John. John simply was extraordinary. And people got it.
So much so that John has to calm them down. To let them know that more is coming.
And, unlike the infomercials, what’s coming is actually better.
Which is what this Sunday is all about.
More on this Thursday.